ABOUT

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ABOUT

SIDE QUESTS

MOONSHOTS

TINAB

PRODUCTS

Let's Create Something Rad.

Let's Create
Something Rad.

finger-punch me.

Hi, I'm Luke Bockenstette.

Hi, I'm Luke Bockenstette.

The Dude

The Dude

Pulling

The

The

Strings

Strings

"Professional" Me

I’ve spent the last decade bouncing between worlds — from building digital systems for DTC and personal brands to creating stories that live offline.


The vast majority of my career has been in brand design, digital marketing, and creative advertising.


Sometimes that looks like copywriting, UX design, app launches, and membership platforms…


Often it’s full-scope strategy and execution of every word and creative asset for a brand.

I dropped out of college at 20. Got fired at 21. Have been working for myself since.

I dropped out of college at 20. Got fired at 21. Have been working for myself since.

The Real Me

Multi-faceted, self-taught creative

Total art, history, & culture dork

Major comic nerd (obviously)

Genre-fluid playlist curator

Yankee fan and wildly romantic about baseball

Storytelling is my vehicle of creation. The characters are proof of concept. They are living sketches of Creative Architecture and World-Building in action.
Storytelling is my vehicle of creation. The characters are proof of concept. They are living sketches of Creative Architecture and World-Building in action.
Storytelling is my vehicle of creation. The characters are proof of concept. They are living sketches of Creative Architecture and World-Building in action.

HOW I BRING IDEAS TO LIFE

HOW I BRING IDEAS TO LIFE

HOW I BRING
IDEAS TO LIFE

Storytelling sets the myth.
Creative Architecture shapes it.
World-Building makes it real.


Storytelling sets the myth.
Creative Architecture shapes it.
World-Building makes it real.


Storytelling sets the myth.
Creative Architecture shapes it.
World-Building makes it real.

{01}

Storytelling

Every story needs a cast, a language, and a little lore, AKA the pieces that make a brand feel alive enough to talk back.

Identity Development

Tone & Voice

Visual Guidelines

Style Foundation

Brand Direction

Lore & Mythology

{01}

Storytelling

Every story needs a cast, a language, and a little lore, AKA the pieces that make a brand feel alive enough to talk back.

Identity Development

Tone & Voice

Visual Guidelines

Style Foundation

Brand Direction

Lore & Mythology

{01}

Storytelling

Every story needs a cast, a language, and a little lore, AKA the pieces that make a brand feel alive enough to talk back.

Identity Development

Tone & Voice

Visual Guidelines

Style Foundation

Brand Direction

Lore & Mythology

{02}

Creative Architecture

Stories don’t scale without scaffolding. Creative Architecture builds the framework where identities and ideas can actually live.

Digital Strategy

Story Sequencing

Asset Pipelines

System Mapping

Medium Mashups

Motion & Interaction

{02}

Creative Architecture

Stories don’t scale without scaffolding. Creative Architecture builds the framework where identities and ideas can actually live.

Digital Strategy

Story Sequencing

Asset Pipelines

System Mapping

Medium Mashups

Motion & Interaction

{02}

Creative Architecture

Stories don’t scale without scaffolding. Creative Architecture builds the framework where identities and ideas can actually live.

Digital Strategy

Story Sequencing

Asset Pipelines

System Mapping

Medium Mashups

Motion & Interaction

{03}

World-Building

Not just another AI-prompted slop job, but a living idea that stretches across web, socials, and real life... until it exists inside someone else’s day, memory, or story.

Digital Real Estate

Brand Affinity

IP Development

Trans-Media Channels

Platform Integration

Myth-To-Market

{03}

World-Building

Not just another AI-prompted slop job, but a living idea that stretches across web, socials, and real life... until it exists inside someone else’s day, memory, or story.

Digital Real Estate

Brand Affinity

IP Development

Trans-Media Channels

Platform Integration

Myth-To-Market

{03}

World-Building

Not just another AI-prompted slop job, but a living idea that stretches across web, socials, and real life... until it exists inside someone else’s day, memory, or story.

Digital Real Estate

Brand Affinity

IP Development

Trans-Media Channels

Platform Integration

Myth-To-Market

Tryna Jam?

click
here

Tryna Jam?

click
here

Tryna Jam?

click
here

The Work Is The Story

Everything I make is part experiment, part blueprint. Some projects start as sketches, some as half-broken systems, some as ideas that won’t leave me alone.
Everything I make is part experiment, part blueprint. Some projects start as sketches, some as half-broken systems, some as ideas that won’t leave me alone.
Young black woman witting at the table working on a laptop
The office is getting way outta hand.
Young black woman witting at the table working on a laptop
The office is getting way outta hand.
Take In The World Around Me
Take In The World Around Me

Everything is input.

Everything is input.

Curious Alchemization
Curious Alchemization

"What if THIS idea and THAT idea told a totally different story?"

"What if THIS idea and THAT idea told a totally different story?"

Figure Out How To Make It Real
Figure Out How To Make It Real

Break everything until it works.

Break everything until it works.

There Once Was An Idea
There Once Was An Idea

The "Process"

The "Process"

The "Process"

Chasin' the endless horizon, or something

Live loudly, collect the sparks, break them apart, and rebuild until something clicks. It is not linear, it is not clean, but it always finds its way forward. Think of it less as a checklist and more like controlled chaos with Sparrow's compass.
Live loudly, collect the sparks, break them apart, and rebuild until something clicks. It is not linear, it is not clean, but it always finds its way forward. Think of it less as a checklist and more like controlled chaos with Sparrow's compass.
Mockup
Mockup
Modern abstract B&W composition
Modern abstract B&W composition
01/
01/
01/
Ideas start everywhere. A lyric, a headline, a late-night scroll. I pull in anything with energy and let it sit until it catches fire.
Ideas start everywhere. A lyric, a headline, a late-night scroll. I pull in anything with energy and let it sit until it catches fire.
02/
02/
02/
I smash ideas together to see what survives. Some collapse, some fuse into something stranger, some refuse to leave me alone.
I smash ideas together to see what survives. Some collapse, some fuse into something stranger, some refuse to leave me alone.
03/
03/
03/
When an idea sticks, I chase it into form. Writing, design, systems, stories. Whatever it takes to make it real enough to come alive.
When an idea sticks, I chase it into form. Writing, design, systems, stories. Whatever it takes to make it real enough to come alive.
The Tech Stack

The Go Bag

* Changes at the velocity of the latest updates

People way smarter than me created all these tools that allow me to let my inner-child go wild and bring all these ideas to life. These are a few of my favorites.
Tools
Framer // Shopify

The canvas where it all comes together

Kit // Stripe

For email and digital commerce security.

Suno

Latest music + scoring obsession.

Suno

Latest music + scoring obsession

Midjourney // Nano Banana

My sketchbook with infinite pages

Chat GPT // Gemini // Claude

The co-pilots of the madness (AKA: Watson, Slick, & Slappydappy)

Chat GPT // Gemini // Claude

The co-pilots of the madness

Canva

'Ole reliable for every creative asset

Notion // Notes App

The vault, the map, the brain dump

Runway // VEO 3

Very early, testing the waters

Open for projects, collabs, brand work, starting middle infield spots for the Yankees, AI consulting, etc…

— If you’re interested in any form of collaboration, let's get after it. If you work for the Yankees, I'm not gonna stop sending fruit baskets.

REACH OUT

REACH OUT
Team working in an office watching at a presentation
Team working in an office watching at a presentation
Team working in an office watching at a presentation
Team working in an office watching at a presentation
Team working in an office watching at a presentation