Storytelling sets the myth. Creative Architecture shapes it. World-Building makes it real.

Storytelling sets the myth.
Creative Architecture shapes it. World-Building makes it real.

{01}

Storytelling

Every story needs a cast, a language, and a little lore, AKA the pieces that make a brand feel alive enough to talk back.

Character Development

Tone & Voice

Visual Identity

Mythology & Lore

Style Foundations

Brand Guidelines

{02}

Creative
Architecture

Creative Architecture

Stories don’t scale without scaffolding. Creative Architecture builds the framework where characters and ideas can actually live.

Story Sequencing

Storytelling

Visual Frameworks

Medium Mashups

Motion & Interaction

System Mapping

Creative Prototyping

{03}

World-Building

Not just another AI-prompted site, but a living world that stretches across web, socials, and real life... until it exists inside someone else’s day, memory, or story.

Digital Real Estate

Ecosystem Design

Scoring & Sound

Lore In Motion

Platform Integration

Habit Loops

give 'em a look.

glitch tapes

the shindig

give 'em a look.

glitch tapes

the shindig

give 'em a look.

glitch tapes

the shindig

The Work Is The Story

Everything I make is part experiment, part blueprint. Some projects start as sketches, some as half-broken systems, some as ideas that won’t leave me alone.

Young black woman witting at the table working on a laptop

Take In The World Around Me

Everything is input.

Curious Alchemization

"What if THIS idea and THAT idea told a totally different story?"

Figure Out How To Make It Real

Break everything until it works.

Showrunners

Creative Minds

Not on payroll, not in HR (that lasted less than a week)

Fragmented and combined ideas iterated into faces, each one carrying a different part of the process. Call them alter egos, call them chaos, call them crazy. I simply refer to 'em as the roommates in my mind.

Scroll, hover, and click+hold to reveal the crew.

Visual Effects

More explosions

Visual Effects

More explosions

Visual Effects

More explosions

Soundtrack

Volume knob is broken

Soundtrack

Volume knob is broken

Soundtrack

Volume knob is broken

Directors

Always asking for a bigger budget

Directors

Always asking for a bigger budget

Directors

Always asking for a bigger budget

Casting

The snacks are gone

Casting

The snacks are gone

Casting

The snacks are gone

Extras

Never make the final cut

Extras

Never make the final cut

Extras

Never make the final cut

Stunts

Insurance is ABSURDLY expensive

Stunts

Insurance is ABSURDLY expensive

Stunts

Insurance is ABSURDLY expensive

Set Design

Repeatedly on fire.

Set Design

Repeatedly on fire

Set Design

Repeatedly on fire.

Screenplay

Never read the Hero's Journey

Screenplay

Never read the Hero's Journey

Screenplay

Never read the Hero's Journey

HR

On strike

HR

On strike

HR

On strike

Research & Development

Still haven't reported back

Research & Development

Still haven't reported back

Research & Development

Still haven't reported back

Marketing

We're hiring

Marketing

We're hiring

Marketing

We're hiring

Security

Watch out for the lil guy

Security

Watch out for the lil guy

Security

Watch out for the lil guy

tryna jam?

click

here

tryna jam?

click

here

tryna jam?

click

here

The In-Between

Where ideas become aware they exist.

For most of my life, these ideas existed without me.

Each Roomie lived in their own reality inside my subconscious. Fully formed. Independent. Loud in ways I learned to ignore.

The In-Between is what formed when I finally stopped quieting them.

It’s where those separate realities first collided inside conscious thought.

Where they became aware of each other. And where they realized they might become real in our reality.

This is where ideas negotiate existence.

Not with me as a character, but with limitation. Time. Energy. Attention. Consequence.

What gets built is simply what survives that moment.

For most of my life, these ideas existed without me.

Each Roomie lived in their own reality inside my subconscious. Fully formed. Independent. Loud in ways I learned to ignore.

The In-Between is what formed when I finally stopped quieting them.

It’s where those separate realities first collided inside conscious thought.

Where they became aware of each other. And where they realized they might become real in our reality.

This is where ideas negotiate existence.

Not with me as a character, but with limitation. Time. Energy. Attention. Consequence.

What gets built is simply what survives that moment.

For most of my life, these ideas existed without me.

Each Roomie lived in their own reality inside my subconscious. Fully formed. Independent. Loud in ways I learned to ignore.

The In-Between is what formed when I finally stopped quieting them.

It’s where those separate realities first collided inside conscious thought.

Where they became aware of each other. And where they realized they might become real in our reality.

This is where ideas negotiate existence.

Not with me as a character, but with limitation. Time. Energy. Attention. Consequence.

What gets built is simply what survives that moment.

There Once Was An Idea

The "Process"

Chasin' the endless horizon, or something

Live loudly, collect the sparks, break them apart, and rebuild until something clicks. It is not linear, it is not clean, but it always finds its way forward. Think of it less as a checklist and more like controlled chaos with Sparrow's compass.

01/

Ideas start everywhere. A lyric, a headline, a late-night scroll. I pull in anything with energy and let it sit until it catches fire.

02/

I smash ideas together to see what survives. Some collapse, some fuse into something stranger, some refuse to leave me alone.

03/

When an idea sticks, I chase it into form. Writing, design, systems, stories. Whatever it takes to make it real enough to come alive.

The Tech Stack

The Go Bag

* Changes at the velocity of the latest updates

People way smarter than me created all these tools that allow me to let my inner-child go wild and bring all these ideas to life. These are a few of my favorites.

Tools

Framer // Shopify

The canvas where it all comes together

Framer // Shopify

The canvas where it all comes together

Framer // Shopify

The canvas where it all comes together

Suno

Latest music + scoring obsession.

Suno

Latest music + scoring obsession

Suno

Latest music + scoring obsession.

Midjourney // Nano Banana

My sketchbook with infinite pages

Midjourney // Nano Banana

My sketchbook with infinite pages

Midjourney // Nano Banana

My sketchbook with infinite pages

Chat GPT // Gemini // Claude

The co-pilots of the madness (AKA: Watson, Slick, & Slappydappy)

Chat GPT // Gemini // Claude

The co-pilots of the madness

Chat GPT // Gemini // Claude

The co-pilots of the madness (AKA: Watson, Slick, & Slappydappy)

Canva

'Ole reliable for every creative asset

Canva

'Ole reliable for every creative asset

Canva

'Ole reliable for every creative asset

Notion // Notes App

The vault, the map, the brain dump

Notion // Notes App

The vault, the map, the brain dump

Notion // Notes App

The vault, the map, the brain dump

Runway // VEO 3

Very early, testing the waters

Runway // VEO 3

Very early, testing the waters

Runway // VEO 3

Very early, testing the waters

The

The

Cast And

Cast And

Crew

Crew

That

That

Keep

Keep

This Place

This Place

Running.

Running.

The

Cast And

Crew

That

Keep This

Place

Running.

The Dude

Pulling

The

Strings

Strings

"Professional" Me

The Real Me

the three acts

the three acts

the three acts

Storytelling sets the myth. Creative Architecture shapes it. World-Building makes it real.

Storytelling sets the myth.Creative Architecture shapes it. World-Building makes it real.

{01}

Storytelling

Every story needs a cast, a language, and a little lore, AKA the pieces that make a brand feel alive enough to talk back.

Every story needs a cast, a language, and a little lore, AKA the pieces that make a brand feel alive enough to talk back.

{02}

CreativeArchitecture

Creative Architecture

Stories don’t scale without scaffolding. Creative Architecture builds the framework where characters and ideas can actually live.

Stories don’t scale without scaffolding. Creative Architecture builds the framework where characters and ideas can actually live.

{03}

World-Building

Not just another AI-prompted site, but a living world that stretches across web, socials, and real life... until it exists inside someone else’s day, memory, or story.

Not just another AI-prompted site, but a living world that stretches across web, socials, and real life... until it exists inside someone else’s day, memory, or story.

glitch tapes

the shindig

glitch tapes

the shindig

glitch tapes

the shindig

The Work Is The Story

Everything I make is part experiment, part blueprint. Some projects start as sketches, some as half-broken systems, some as ideas that won’t leave me alone.

Take In The World Around Me

Take In The World Around Me

Curious Alchemization

Curious Alchemization

Figure Out How To Make It Real

Figure Out How To Make It Real

Showrunners

Creative Minds

Fragmented and combined ideas iterated into faces, each one carrying a different part of the process. Call them alter egos, call them chaos, call them crazy. I simply refer to 'em as the roommates in my mind.

Scroll, hover, and click+hold to reveal the crew.

Scroll, hover, and click+hold to reveal the crew.

Visual Effects

Visual Effects

Visual Effects

Soundtrack

Soundtrack

Soundtrack

Directors

Directors

Directors

Casting

Casting

Casting

Extras

Extras

Extras

Storytelling sets the myth.
Creative Architecture shapes it. World-Building makes it real.

Creative
Architecture